Right now rewards works like this: you get loyalty for watching the stream and you get to spend it on "silly" rewards, like the streamer following you on your own social media, which realistically is pretty useless and irrelevant.
if instead rewards rewards the user with more loyalty points for following the streamer on the streamer's social media, it will be much more interactive, help streamers grow their audience / social media, and overrall, make a bigger community by themselves. Plus viewers will feel rewarded for being able to earn currency other than by watching the stream.
This loyalty that you gain for following on other social medias, etc will also be used towards giveaway tickets, etc
So it's a big step up to rewards from it's current state